I'm a senior product designer with 11+ years of experience and a few exits. Beyond design I get into product management, marketing and dev. I just like helping startups grow.
TBH I'll adjust my process based on the company's stage, resources and team. I don't expect every company to have a perfect or "textbook" process. I try to stick with the 4 core steps below.
I like to first write 3 primary goals. At least 1 primary goal should be a user goal. Each goal should have 1-3 reasons why it's a goal.
Research supports goals and reveals problems.
In general, I try to find:
Facts and feedback gathered using:
Start visualizing the experience. Generally I’ll do this loop:
This step is the reality check. Quick summary:
See if I fit your team's needs.
Scratchers GameB2C Native Mobile
New feature for improving retention.
Roles: Design, Marketing, FE Dev
I prefer to focus on product design. I'm happy to help with PM stuff such as writing tickets and requirements. At a smaller startup I'll wear more hats to drive growth.
At the moment I'm aiming for startups between seed and Series B. I'm open to larger companies if they actively validate products and features in the wild or through testing.
Yep I'll wireframe in a few cases:
I'll probably ask about: